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New campaign to put local women in sports leadership roles

Tuesday, 6th December, 2016.


The Andrews Government is taking action to help more women and girls in Western Victoria earn sports leadership roles.

The Member for Western Victoria, Jaala Pulford, said the new Change our Game campaign is all about encouraging sporting organisations to challenge gender stereotypes and encourage more women and girls to reach their full potential.

The reforms follow the Women and Girls in Sport and Recreation Inquiry – chaired by Richmond President Peggy O’Neal – which made a number of recommendations to help women get the opportunities they deserve in what can be male-dominated environments.

“The Labor Government has invested $1 million to implement and fast track the recommendations, because increasing opportunities for women and girls changes people’s lives for the better,” Ms Pulford said.

“We’ve also established a $10 million fund for women’s change rooms at grassroots clubs all over Victoria,” she said.

Ms Pulford said on the field, participation rates are soaring, but women are still under represented on boards, in administration roles and other leadership positions.

“We’ll work with the state sporting associations to meet the target of 40 per cent of women in board positions in three years’ time. Many sporting boardrooms lack a balance of skills and ideas and that’s because they lack diversity,” Ms Pulford said.

The Government has also appointed key state sporting association chief executives as Ambassadors of Change.

“Those ambassadors will use their positions and experience to empower more women and girls to secure the sports leadership roles they deserve,” Ms Pulford said.

“We know that outcomes for women begin with attitudes towards women. We’ve got great female leaders in Western Victoria, and we want to give others every chance to succeed,” she said.

The campaign features a new toolkit for sports organisations and clubs in Western Victoria, complete with recruitment guidelines to help attract more women and girls to sports leadership roles. For more information, visit www.changeourgame.vic.gov.au

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